Joe and Kristin met at Oakley and worked together in the apparel and shoe departments.
Joe was thinking of starting up a bag company, but had no idea that it was going to be diaper bags. He and Kristin got to talking and thought they could add quite a bit of expertise to the diaper bag industry. A friend of his introduced him to the top management for Babystyle and private label bags were going to be made for them as a side project. One thing led to another and Ju-Ju-Be turned into a big deal.
Joe and Rachelle had three kids when they started Ju-Ju-Be and became pregnant with their fourth during the first prototypes of bags. Rachelle kept threatening Joe that if the bags didn't come soon, she was going to buy a Petunia Picklebottom (because she really did think they were pretty). Joe teased her back by saying that would be betrayal. So, she waited and waited and when the baby was a few months old she had her first prototype. It was a Perky Perennials PackaBe. It was love at first sight.
Kristin was pregnant with her first child at the same time that Rachelle was pregnant with her last baby during the development and launch in 2005. And then her second child was just born a couple years later.
Fun Fact ~ Ju-Ju-Be is named after Joe and Rachelle's daughter Julia.